JEM Marketing Blog

By now, most of us are aware of the term social media marketing, but how many of us really know what it means and how to use it?  The word “social” is a big clue that is often being overlooked.  Social media marketing is meant to engage people in conversation and conversations need to be two-sided.  The term “inbound marketing” is also heard very often these days in relation to social media marketing.  But what does it mean?

Inbound marketing is the art of drawing your audience (and potential customers) to you through the use of social media platforms such as blogs, Facebook, Twitter, Pinterest and so on.  How do you draw your audience in?  You provide relevant content, information, how-to’s, and cite examples that are in line with your point of view on a given topic, based on your product and/or services.  Your goal should be to provide the answer in anticipation of the question.  The objective of social media marketing is to start a two-way dialog, to relate to the needs of your audience and to provide information about a benefit or solution.  In this way, your audience responds to you, appreciates the communication you offer, and looks to you to provide additional information, benefits or solutions.